Do IAB-Certified Stats Matter for Your Podcast?
You might have heard people talk about IAB podcast stats, measurement guidelines, compliance, and certification. Here’s what all of that means, and whether it even matters!
Read MoreYou might have heard people talk about IAB podcast stats, measurement guidelines, compliance, and certification. Here’s what all of that means, and whether it even matters!
Read MoreOn December 10, 2019, Apple Podcasts surpassed 800,000 valid podcasts! Here’s some more information and statistics on the podcast industry, with data from My Podcast Reviews.
Read MoreFeed hits and monthly downloads are two podcast stats the may confuse or mislead podcasters. Here’s why you should never rely on these meaningless numbers.
Read MoreA podcast launch can be fun and jumpstart momentum for growth. Starting your podcasting with multiple episodes is often advised, but is it right for you?
Read MoreThere are many ways to make money podcasting, and not just with a podcast sponsor. But here’s the information that will be most important to any advertiser.
Read MoreMost podcasters will consider iTunes as the podcast directory. But should you stop there? Or should you even bother with iTunes and get a mobile app for your podcast instead?
Read MoreIt seems every podcaster wants a big audience and wants sponsorships. But do you really need either of these to be successful? Can you make money with a small audience? Should you really try to get sponsors with a big audience?
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