production

Which Is Higher Priority: Audio, or Video?

In a world that can’t correctly define a podcast anymore, there’s a new obsession over and pressure to publish video. But if you are able to publish both audio and video, which should actually be your priority?

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Why and How to Use Podcast Chapters

Podcast chapters allow your audience to get extra context, take action, and jump to spots in your episodes. So are chapters right for your podcast?

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Should Podcast Episodes Have a Consistent Length?

There are no “show clocks,” scheduled ad breaks, or rigid time slots for podcasts. So should you care about publishing episodes of different lengths?

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Will Changing Hosting Providers Grow Your Podcast?

I see podcasters often think their podcast might grow faster if they switch podcast-hosting providers. But is this true?

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Top 5 Podcasting Things to Evaluate Yearly

Intentional growth requires regular evaluation and adjustment, and your podcast is no different! Here are 5 things I suggest you evaluate about your podcast every year so that you can make the changes necessary to keep growing your podcast.

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How Long Should Your Episode Closing Be?

While your episode openings should be as short as possible, the length of your episode closings can be a bit more dynamic, but keep them simple.

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How Long Should Your Episode Opening Be?

What is the first thing your audience hears when they play your latest episode? Are your providing value in your opening, or just keeping your audience from what they came to hear?

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11 Warnings about Using AI in Content-Creation (including podcasting)

AI has rapidly advanced for content creation. But should you actually trust it? With this potential comes some crucial warnings for using AI in podcasting.

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How to Use Podcast Transcripts

Transcripts have long been promoted as ways to make your podcast more findable and accessible. But it’s only recently that podcast transcripts have become actually useful!

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When Should You Refresh Your Podcast Branding?

After considering the benefits of refreshing your podcast branding, you need to decide when it’s the right time to do so. Here are some suggestions!

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