growing your audience

Does SEO really matter in podcasting?

Everyone talks about your search-engine optimization (SEO) with _every_ platform on the web. But does SEO really matter if you host a podcast instead of blogging?

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Should you launch your podcast with Episode 0? Does iTunes New and Noteworthy REALLY matter?

“Episode 0” is a common strategy to help you launch your podcast in iTunes and help you get into “New & Noteworthy.” But do either of these actually matter for starting your podcast?

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Do you REALLY need passion? Is consistency THAT important?

Passion and consistency are two qualities that most podcasters herald as requirements for podcasting. But do you really need these qualities to succeed with your podcast? Let’s challenge this podcasting assumption and find out!

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Does audience size REALLY matter? Should you REALLY monetize?

It seems every podcaster wants a big audience and wants sponsorships. But do you really need either of these to be successful? Can you make money with a small audience? Should you really try to get sponsors with a big audience?

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